Leaderboard › Universe

Universe

Ticketmaster-owned self-serve ticketing.

General eventsFestivals
69#16 of 47
69#16 of 47

Overall score out of 100, from the published formula.

Visit Website universe.com Last verified 2026-11-02 · Suggest a correction
FoundedUnknown
Team SizeUnknown

Team Size uses LinkedIn-style ranges. "Unknown" means we found no reliable public figure; we don't guess. Sources: Ticketmaster acquisition (2015).

Pros & cons

Our summary from this vendor's published pricing, features and sources.

✓Pros

  • Low Starter fee ($0.79 + 2% + 3% processing): about $1.32 on a $10 ticket.
  • Backed by Ticketmaster (acquired 2015), with a public developer API.
  • Embeddable checkout, reserved seating and multi-currency sales.
  • BoxOffice app for door sales and check-in; advanced payouts via Stripe Connect.

–Cons

  • Standard plan costs more: $1.99 + 2.5% + 3% processing (capped at $19.95).
  • Starter and Standard support is help center and email; an account manager and contact center come only with the custom-priced Pro plan.
  • Boca printing works only from BoxOffice on iOS, and add-ons sell at online checkout only.
  • Missing a few tools others include: no donations, season passes, gift cards, patron CRM, built-in email campaigns (Mailchimp only) or SMS.

Pricing

All-in fees include card processing where the vendor publishes it.

Starter: 2% + $0.79 per ticket; Standard: 2.5% + $1.99; both capped at $19.95 per ticket, plus 3% processing. Score uses Starter.

$10 ticket$1.32total fee
$15 ticket$1.57total fee
$25 ticket$2.08total fee
$50 ticket$3.34total fee
Credit Card Processing
Paid in addition to your ticket fees3% processing; organizer sets whether buyer or organizer pays.
Who pays fees
Organizer can set buyer or organizer.
Contracts / fixed fees
No monthly fee found.
Payouts
Advanced payouts available on Stripe Connect.
Support
In-house support team, 9am–9pm ET, via support request form. Starter: help center + email; Standard: priority email; Pro: dedicated account manager.
✓ Human Support? Weekend Support? Nighttime Human Support

Help center and support request form (9am–9pm ET); no phone number or live chat found on Universe's public support pages. Pro plan includes account manager and contact center support (Starter/Standard: help center + email). Human account manager/contact center only on custom-priced Pro plan. Source · checked 2026-11-02

Score breakdown

Six weighted categories, applied identically to every system.

Fees & cost30%
65
Features30%
50
Pricing transparency10%
100
Contracts & fixed fees10%
100
Support10%
50
Payouts10%
100
Overall score How each category is calculated →69.4

Features

Scored features count toward the 30% Features category. Each status links to the vendor page we checked.

Reserved Seating✓ Yes
Box Office / POS✓ Yes
Mobile Scanning✓ Yes
Donations— Not found
Season Tickets / Passes— Not found
Patron CRM— Not found
Email Marketing◐ Limited

Mailchimp integration only. Source

Concessions / Merch POS◐ Limited

Add-ons at online checkout; BoxOffice app redeems add-ons but its selling flow lists tickets. Source

Embeddable / White-Label Checkout✓ Yes
Gift Cards— Not found
Volunteer Management— Not found
Flexible / Pre-Event Payouts✓ Yes

Advanced payouts via Stripe Connect. Source

Hard Ticket Printing◐ Limited

Boca printing from BoxOffice on iOS only. Source

Custom Forms✓ Yes

Buyer and attendee checkout questions. Source

API✓ Yes

Source

SMS Marketing— Not found
SSO— Not found

More features

Not in overall score
Memberships~ Claimed

Source

Class Management? Unknown
Custom Branding? Unknown
Data Imports? Unknown
On-Demand Merch? Unknown
International✓ Yes

Sell and get paid in multiple supported currencies. Source

Pledging? Unknown
Donor Levels? Unknown
Letter Sending? Unknown
Mobile App Scanning✓ Yes

Source

Zebra Scanning? Unknown
Payment Plans✓ Yes

Payment plans on Standard tier. Source

✓ Yes: verified on a cited source · ~ Claimed: commonly advertised but not yet verified (half credit) · ◐ Limited: functionally partial, e.g. read-only, partner-only, reminders-only, regional (half credit) · — Not found: no credit; may still exist.

Compare Universe

Side-by-side sheets with the top-ranked alternatives.

Universe vs LudusUniverse vs TicketSpiceUniverse vs Ticket TailorUniverse vs BookTixUniverse vs CrowdWork

Change log

Verification updates and observed changes to Universe's features, pricing and website, newest first.

  1. Note

    Universe support channels and hours documented. Source

  2. Note

    Universe: advanced payouts via Stripe Connect. Source

  3. Feature

    Universe: payment plans on Standard. Source

  4. Note

    Universe: both plans capped at $19.95 per ticket. Source

  5. Feature

    API (already recorded as Yes) now counts in the Features score. Source

  6. Note

    Directory scoring update: API, SMS Marketing and SSO now count toward the Features score (17 scored features, up from 14). Overall score changed from 70.4 (#13) to 69.4 (#11). Source

  7. Note

    Rewrote the pros and cons summary.

Sources

Checked 2026-11-02.

Suggest a correction

Corrections are checked against public sources or vendor documentation before anything changes. Submissions are never published automatically.